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[null,null,"SWOT Template"]
[null,null,"Introduction",null,null,null,"Brought to You by ExcelMadeEasy.com"]
[null,null,"-You fill out a SWOT when you are in search of a positioning or an evaluation of a product or a company or just for yourself (as a person) to compare to other products, companies or persons."]
[null,null,"-The SWOT looks towards the inside and the outside. "]
[null,null,"-The Threats and Opportunities are at the outside, external"]
[null,null,"-The Strengths and Weaknesses are on the inside, internal"]
[null,null,"-Write full and self explanatory sentences, not abbreviations"]
[]
[]
[null,null,null,"Enter You Title here: SWOT Analysis for the Development of our NEW SWOT Matrix "]
[]
[]
[null,null,null,"Author: ExcelMadeEasy",null,null,{"$f":"TODAY()","v":"2016-01-13"}]
[]
[null,"INTERNAL","Use these Points to guide you",null,"STRENGTHS",null,"WEAKNESSES","Use these Points to guide you"]
[null,null,"Advantages of proposition, what are we better at",1,"Excel is a universal tool",1,"It weakness is not known currently ","Disadvantages of proposition"]
[null,null,"Capabilities",2,"you can add an unlimited amount of rows",2,null,"Advantage of competition"]
[null,null,"Competitive advantages, what is unique to us",3,"It is easily changeable",3,null,"Lack of competitive strength"]
[null,null,"USP's (unique selling points) of a product",4,null,4,null,"Reputation, presence and reach"]
[null,null,"Resources, Assets, People, perception ",5,null,5,null,"Financials "]
[null,null,"Experience, knowledge, data ",6,null,6,null,"Own known vulnerabilities"]
[null,null,"Financial reserves, likely returns ",7,null,7,null,"Timescales, deadlines and pressures"]
[null,null,"Marketing - reach, distribution, awareness",8,null,8,null,"Cash flow, start-up cash-drain"]
[null,null,"Innovative aspects ",9,null,9,null,"Continuity, supply chain robustness "]
[null,null,"Location and geographical ",10,null,10,null,"Effects on core activities, distraction"]
[null,null,"Price, value, quality, processes, systems",11,null,11,null,"Reliability of data, plan predictability"]
[null,null,"Accreditations, qualifications, certifications",12,"You can type multiline items very easily and it still looks great",12,null,"Morale, commitment, leadership"]
[null,null,"Network",null,null,null,null,"Accreditations etc."]
[null,null,null,null,null,null,null,"Gaps in capabilities"]
[]
[null,"EXTERNAL","Use these Points to guide you",null,"OPPORTUNITIES",null,"THREATS","Use these Points to guide you"]
[null,null,"Market developments, trends with positive effect",1,"for strategy definition",1,"other SWOTs in Excel ","Trends that affect us negatively"]
[null,null,"Competitors' vulnerabilities",2,"for personal development",2,null,"Legislative effects, Political effects"]
[null,null,"Industry or lifestyle trends",3,"for new product development ",3,null,"Environmental effects"]
[null,null,"Technology development and innovation",4,null,4,null,"IT developments"]
[null,null,"Global influences",5,null,5,null,"Competitor intentions - various"]
[null,null,"New markets, vertical, horizontal",6,null,6,null,"Market demand"]
[null,null,"Niche target markets",7,null,7,null,"New technologies, services, ideas"]
[null,null,"Geographical, export, import",8,null,8,null,"Vital contracts and partners"]
[null,null,"New USP's",9,null,9,null,"Sustaining internal capabilities "]
[null,null,"Tactics: e.g., surprise, major contracts",10,null,10,null,"Obstacles faced, effect of our weaknesses"]
[null,null,"Business and product development ",11,null,11,null,"Insurmountable weaknesses"]
[null,null,"Information and research",12,null,12,null,"Loss of key staff"]
[null,null,"Partnerships, agencies, ",null,null,null,null,"Sustainable financial backing"]
[null,null,null,null,null,null,null,"Economy - home, abroad"]
[null,null,null,null,null,null,null,"Seasonality, weather effects"]

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